Hidden Gems - How Cresa's GIS Analysis Can Help Identify a Sites Suitability
Geographic Information Systems are just one tool available at Cresa to help find the right commercial real estate strategy for your company. Here is an article written by Miles Van Denburg, GIS Analyst from Boston Massachusetts, that explains how GIS can help identify a site’s suitability in the commercial real estate space.
Access to data is a tremendous asset to your organization,
and a GIS analysis may be the exact tool your organization needs to properly
settle on your next move. Cresa’s seasoned team of analysts can provide these
solutions by tackling the latest technology that provides cutting-edge
information. Let’s start a conversation
if Cresa can help your company utilize GIS – www.tenant-broker.com
Hidden Gems: How a GIS Analysis Can Identify a Site’s
Suitability
Miles Van Denburg, GIS Analyst, Boston
December 21, 2021
Site suitability analysis can be a tremendous means of
delivering insight for the commercial real estate industry. As commercial real
estate advisors, we work to help our clients determine which locations are most
suitable for their respective requirements by leveraging outputs provided by
Geographic Information System (GIS). However, having access to comprehensive
data that should be taken into consideration is a significant asset that
shouldn’t go untouched. Site suitability analysis (SSA) can be that
vital component that takes your search for a new location to the next level.
Whether it’s a commercial developer looking to determine the location for a new
retail store or a company attempting to settle on where their new office should
be, a GIS analysis may be exactly what your organization needs to find the best
location.
What GIS Analysis Provides
A GIS analysis is completed when the advisor and client work together to determine which factors are most important when choosing a location. These factors range from access to parking and transportation and available square footage to rent prices and proximity to competitors. But it also goes a step further. Performing a suitability analysis can help to visualize these decisions by ranking and scoring the locations based on multiple weighted pieces of criteria. By determining which piece of data is most important, the results are provided in a systematic rank that best suits your organization. The analyst has the ability to screen and filter candidate sites, therefore preparing the right candidate locations by eliminating those that don’t meet the minimum criteria. Site suitability analysis can also identify trade areas by examining criteria such as property locations, desirable labor/consumer demographics, and transportation accessibility.
How It’s Done
Cresa’s GIS team conducts complex analyses using platforms
such as ESRI’s Business Analyst, a powerful GIS mapping software system, QGIS’s
Multi Criteria Overlay Analysis, CARTO’s Site Selection tool, and
more. Once our team has identified the criteria that is relative to our client,
it is weighed to understand which components are most important. The team then
geographically locates the highest-ranked areas with which the data aligns.
Using these systems, our GIS team can interpret results in a spatial context,
run market analyses, and generate insightful mapping for our team to visualize
the information.
How to Deliver It
After the comprehensive site suitability analysis has been
completed, it needs to be properly presented to the client in a way that's
understandable. Using custom reports, informative infographics, and map-based
stories, the analysis is presented in a way that's easily digestible and
provides solid evidence that supports decisions. The information is prepared
and presented to the client in an organized, methodical way that can easily be
evaluated by all parties.
Access to data is a tremendous asset to your organization, and a GIS analysis
may be the exact tool your organization needs to properly settle on your next
move. Cresa’s seasoned team of analysts can provide these solutions by tackling
the latest technology that provides cutting-edge information. Don't hesitate to
reach out to learn if a GIS analysis is the right next step for your
organization.
If you have significant questions about your current real estate strategy, it may be time for a discussion. Once we have started our conversation, we can create a strategy to look at your business operations and current space and then craft up a plan to find something that is a great fit in the area. With the current vacancies and inventory, we will work with you to get the best deal. We represent tenants ONLY, so you can feel comfortable that we are working for your business 100%. If we can help you by being your tenant broker in the DC, Maryland, or Northern Virginia area, visit my website or call me at 301-841-6542. Make sure to follow all my social efforts by clicking on the links below.
I specialize in providing comprehensive real estate services,
exclusively representing corporate tenants on all commercial real estate needs.
Commercial Tenant Broker
2 Bethesda Metro Center, Suite 900
Bethesda, MD 20814
301-842-6542
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