The Importance of Employee Experience
The employee experience has always played an important role in the success of any company. Finding, hiring, training and ultimately retaining your work force can be a significant challenge, and has become even more challenging in the past years. Here is an article written by Jennifer Defreest, VP of Marketing and Operations from our Cresa Boston office that talks about how a positive employee experience is worth the investment in your company.
Her main point - In order to differentiate their
organizations, employers should redouble their commitment to employee wellbeing
and a holistic, purposeful employee experience. By providing the tools and
support for employees to thrive, organizations will see meaningful gains in employee
retention, innovation, and human connection in the workplace.
Cresa’s consulting services can help you “move the needle”
when it comes to the employee experience for your company. If I can help your company, let’s start a
conversation – www.tenant-broker.com.
The Importance of the Employee
Experience
January 18, 2022
Principal, Marketing, Cresa Boston
A company's workforce is a reflection of its livelihood. If
you want to find out how well a company functions, a glance at its team members
can explain a lot. And at a time when people are navigating work in a new way,
the importance of the employee experience has never been greater. With
employers fighting to find and retain great talent and reignite the culture of innovation,
it is critical to understand what makes an experience meaningful.
The Employee Experience
Employee experience is about much more than the office
layout and social perks. Instead, it’s a holistic understanding of how
employees engage with their organizations. Every touchpoint, from the first
phone interview to major professional milestones, encompasses this experience.
In the same way customer experience refers to all consumer interactions with a
company, employee experience is made up of all employees’ experiences dealing
with an organization. A strong employee experience feels distinctly human – it
empowers individuals to grow professionally and connects them to the business
mission.
How do we move the needle?
A key to improving the employee experience is understanding
what matters to individuals. This applies to all employees within an
organization, not only leadership and senior hires. Employee input makes people
feel heard and offers insight into the strengths, gaps, and nuances of the employee
experience. Are mentorship programs functioning effectively? Are the right
channels in place to communicate with leadership? Are workplace policies too
rigid? Too flexible? What kind of amenities could deliver high value for the
team?
Equipped with these insights, employers can implement strategic changes to
improve their employee experience. This may mean revamping the interview
process, updating workplace amenities, or piloting a new cross-team ideation
program. It is important to remember that every worker’s ideal scenario will
look different. The goal is not to curate the perfect experience for everyone,
but to develop the organizational infrastructure that can flex with individual
preferences and provide support across teams and business functions.
Is this really worth the investment?
Organizations are now learning that investing in employee
experience is an extremely valuable endeavor. As reported by Forbes, “the
future of work is the future of worker wellbeing.” These days, employees
recognize the hazards of professional burnout and are working to ensure they
don’t fall victim to it. They prioritize experience and wellbeing in their work
more than ever, and many members of the so-called “Great Resignation” have
cited experience as a key factor in their decision to leave their employers.
How to Foster It
There is significant research that demonstrates
the key to attracting and keeping employees in today’s job market is a strong
employee experience. But it goes far beyond something that’s cultivated
strictly by an organization’s leadership. The employee experience is an
overarching environment where ideas and entrepreneurship are welcomed and
encouraged. It emphasizes partnership with employees in a way that everyone,
not just the elite members, can succeed, and involves employees in problem
solving and decision making.
Bringing Technology into the Mix
As you can see, many components go into a successful
employee experience, which can feel overwhelming for organizations of any size
to take on. But, don't worry; you're not alone. Luckily there are existing
employee and workplace experience platforms, such as HqO, to consider
helping you provide an exceptional employee experience. In addition, by
introducing a data-driven technology platform into the workplace, you can
create meaningful engagement strategies for your organization and discover how
to get the most out of your real estate investments.
In order to differentiate their organizations, employers should redouble their
commitment to employee wellbeing and a holistic, purposeful employee
experience. By providing the tools and support for employees to thrive,
organizations will see meaningful gains in employee retention, innovation, and
human connection in the workplace. Through our consulting and workplace
solutions service lines, Cresa can help ensure your real estate and workplace
support a successful experience for your current and future employees.
End of Article
If you have significant questions about your current real estate strategy, it may be time for a discussion. Once we have started our conversation, we can create a strategy to look at your business operations and current space and then craft up a plan to find something that is a great fit in the area. With the current vacancies and inventory, we will work with you to get the best deal. We represent tenants ONLY, so you can feel comfortable that we are working for your business 100%. If we can help you by being your tenant broker in the DC, Maryland, or Northern Virginia area, visit my website or call me at 301-841-6542. Make sure to follow all my social efforts by clicking on the links below.
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301-842-6542
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